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Friday, February 26, 2010
Tuesday, February 16, 2010
How to Pitch a News Story
This video is compliments of the Associated Press. The Associated Press receives pitches from reporters who are trying to get their stories on the wire, and the video provides information that is relevant to anyone (PR professional on behalf of a client, business owner, etc.) who is looking to pitch their story to just about any media outlet.
Friday, February 12, 2010
3 Tips For Staying Healthy, Happy, and Thin This Valentine's Day!
The following is a guest blog post by Cynthia Pasquella, CCN, CHLC, CWC. Cynthia is a nutritionist, wellness expert and a friend of Principal, PR & Marketing Director, Nancy Vaughn and White Book Agency via Savor the Success (premium network for women entrepreneurs). While you're busy working on your business, don't forget to take care of number one - YOU!
Cynthia provides some great advice for staying healthy and happy this Valentine's Day...
Valentine's Day is that rare holiday that is embraced by many and shunned by so many others! Whatever your view, take caution to not get so caught up in the madness that you stress out, make yourself an emotional wreck, and gain 5 pounds. Here are some easy tips that will help you sail through this holiday with your heart - and your waistline intact!
1. Choose the Healthy Chocolate - It's very fitting that love is celebrated with chocolate (which is an aphrodisiac!), but how much do you really love yourself? Take that into account when you're reaching for those yummy treats and then have a piece or two of dark chocolate and move on.
Dark chocolate is packed with healthy antioxidants, lower in sugar, and it's bitter so you won't eat as much. One word of caution: beware of your co-workers desk with that bowl full of candy that tugs at your sweater whenever you walk by! Have her come to your desk instead!
2. Don't Sweat the Small Things - This is one of the few holidays where women will drive themselves crazy trying to make every little detail perfect for their loved one. The thing is, if they truly love you, they aren't going to care what you give them as a gift or what you eat for dinner. They're only going to care about you!
Realize that the only standards you are being held to are your own and then breathe in deeply and let them all go. Take care not to get caught up in the emotional eating trap because you feel stress or pressure. Relax and enjoy this special day with your loved one - or with the most special person in the world - YOU!
3. Plan and Cook Your Own Healthy Dinner - Yes, really! Restaurants have a field day with their fancy schmancy dinners (translation: full of calories, fat, and unhealthy ingredients). They jack up the price and fill your tummy full of several courses designed to make you feel anything but sexy when you get back home.
This year, why not plan and prepare your own meal? Keep it simple by choosing your loved ones favorite dinner, setting a nice table, dimming the lights, and lighting some candles. The meal will be healthier and the setting will be much more intimate. You can even prepare and cook the meal together for a more romantic experience!
© Copyright 2010 Cynthia Pasquella and Defying Gravity, Inc. All Rights Reserved.
Cynthia Pasquella is touted as one of Hollywood's favorite nutritionists due to her extensive knowledge, upbeat attitude and fresh perspective. Her clients range from celebrities to professionals. To get insider secrets on optimizing your health, losing weig.ht fast, increasing your energy, and decreasing your stress, sign up for your F.R.E.E. "Secrets to Health and Happiness Toolkit" at www.CynthiaPasquella.com
Cynthia provides some great advice for staying healthy and happy this Valentine's Day...
Valentine's Day is that rare holiday that is embraced by many and shunned by so many others! Whatever your view, take caution to not get so caught up in the madness that you stress out, make yourself an emotional wreck, and gain 5 pounds. Here are some easy tips that will help you sail through this holiday with your heart - and your waistline intact!
1. Choose the Healthy Chocolate - It's very fitting that love is celebrated with chocolate (which is an aphrodisiac!), but how much do you really love yourself? Take that into account when you're reaching for those yummy treats and then have a piece or two of dark chocolate and move on.
Dark chocolate is packed with healthy antioxidants, lower in sugar, and it's bitter so you won't eat as much. One word of caution: beware of your co-workers desk with that bowl full of candy that tugs at your sweater whenever you walk by! Have her come to your desk instead!
2. Don't Sweat the Small Things - This is one of the few holidays where women will drive themselves crazy trying to make every little detail perfect for their loved one. The thing is, if they truly love you, they aren't going to care what you give them as a gift or what you eat for dinner. They're only going to care about you!
Realize that the only standards you are being held to are your own and then breathe in deeply and let them all go. Take care not to get caught up in the emotional eating trap because you feel stress or pressure. Relax and enjoy this special day with your loved one - or with the most special person in the world - YOU!
3. Plan and Cook Your Own Healthy Dinner - Yes, really! Restaurants have a field day with their fancy schmancy dinners (translation: full of calories, fat, and unhealthy ingredients). They jack up the price and fill your tummy full of several courses designed to make you feel anything but sexy when you get back home.
This year, why not plan and prepare your own meal? Keep it simple by choosing your loved ones favorite dinner, setting a nice table, dimming the lights, and lighting some candles. The meal will be healthier and the setting will be much more intimate. You can even prepare and cook the meal together for a more romantic experience!
© Copyright 2010 Cynthia Pasquella and Defying Gravity, Inc. All Rights Reserved.
Cynthia Pasquella is touted as one of Hollywood's favorite nutritionists due to her extensive knowledge, upbeat attitude and fresh perspective. Her clients range from celebrities to professionals. To get insider secrets on optimizing your health, losing weig.ht fast, increasing your energy, and decreasing your stress, sign up for your F.R.E.E. "Secrets to Health and Happiness Toolkit" at www.CynthiaPasquella.com
Wednesday, February 10, 2010
Your Event Invitation To The Press (and Others)
Planning a special event is typically a laborious task and every detail counts. One thing people may overlook is their invitation copy. Whether it's sent snail mail or e-mail, there are some essential elements that should be included, otherwise you create more work by receiving phone calls and e-mails that could've been answered in the invite, or even worse, you don't receive a response.
When sending out your invites, the basic who, what, when, where, why and how apply. Below is the context of how this information is relevant:
Who is the point of contact if the media person/reporter/writer wants to contact someone quickly? Who can provide her/him with more information?
What is the purpose of the event? What is going to be interesting and/or newsworthy?
When is it being held? This includes the date and time for the event.
Where is the event being held? (For obvious reasons, this is important, but I've seen invites where this information is eliminated.)
Why should a media person attend? Will there be something for media attendee to see or experience? What is newsworthy about the event? This should answer the reason "why" a media person would attend, as opposed to just having the media attendee receive the information in an e-mail or via phone.
How does the person RSVP? You may or may not receive an RSVP, but it's good to let people know whom they may contact to confirm their attendance.
Be sure to include other pertinent details like whether food and/or refreshments will be served, dress attire, if applicable (which may be ignored by media attendees as they are often dressed appropriately for work), etc. Also, proofread and spell check. Sloppy invite can mean sloppy event to some, so look again!
Finally, your invite should not be too lengthy. Think succinct...yet enticing - after all, you want them to attend!
Thursday, February 4, 2010
Open-Sees: A New (Designer) Trend?
As fans of fashion, we like to see new trends in the fashion world, not just in clothes and accessories, but in ways of doing business. While the open-see isn't entirely new (as Henri Bendel has been doing this for 40 years), it's really cool that a large corporate store like Bloomingdale's is going to get in on the fun.
On Friday, Feb. 5, Bloomingdale's will host their first open-see event from noon-4pm in their New York City flagship location. Indie designers will have a chance to show their creations to major players at Bloomingdale's. A lucky designer's creation might catch the eye of Stephanie Solomon, operating vice president for Bloomingdale's and voilà! - overnight success! For some lucky designer, it will be like a reality television show without the cameras.
Bloomie's will conduct their open sees on March 6, April 3 and May 1 as well.
This is a great opportunity for designers in the competitive world of fashion. Do you think this will be a trend for other big brand stores/names?
The world of social media already makes the world smaller and closer, and perhaps the creation of more in-person situations like these - big execs/decision makers with direct contact to seemingly everyday people who may possibly be the next best [insert industry title] - will be the way companies look for new ideas, recruit talent, etc. Wait...or is this the good, old-fashion way?
On Friday, Feb. 5, Bloomingdale's will host their first open-see event from noon-4pm in their New York City flagship location. Indie designers will have a chance to show their creations to major players at Bloomingdale's. A lucky designer's creation might catch the eye of Stephanie Solomon, operating vice president for Bloomingdale's and voilà! - overnight success! For some lucky designer, it will be like a reality television show without the cameras.
Bloomie's will conduct their open sees on March 6, April 3 and May 1 as well.
This is a great opportunity for designers in the competitive world of fashion. Do you think this will be a trend for other big brand stores/names?
The world of social media already makes the world smaller and closer, and perhaps the creation of more in-person situations like these - big execs/decision makers with direct contact to seemingly everyday people who may possibly be the next best [insert industry title] - will be the way companies look for new ideas, recruit talent, etc. Wait...or is this the good, old-fashion way?
Monday, January 25, 2010
Leaves no paper trail...
We've got the nook for books (as well as the Kindle) and now we'll have the tablet...not for writing, but magazine-style reading and interactivity.
Time, Inc. and The Wonderfactory (an advertising and creative design firm) collaborated to create the SI Tablet.
Rumor has it that later this month, actually, this Wed., Jan. 27th, Apple will release it's version of the the long awaited tablet.
After watching the video, you can see how cool the tablet is going to be and how it will definitely (positively) impact the magazine and publishing world. Plus advertisers will benefit with an opportunity to be even more creative with interactive ads that reach out and speak to the customer. No seriously, you'll actually hear the ad say something. Better make sure your message is worth listening to...
Time, Inc. and The Wonderfactory (an advertising and creative design firm) collaborated to create the SI Tablet.
Rumor has it that later this month, actually, this Wed., Jan. 27th, Apple will release it's version of the the long awaited tablet.
After watching the video, you can see how cool the tablet is going to be and how it will definitely (positively) impact the magazine and publishing world. Plus advertisers will benefit with an opportunity to be even more creative with interactive ads that reach out and speak to the customer. No seriously, you'll actually hear the ad say something. Better make sure your message is worth listening to...
Tuesday, January 19, 2010
Tracy Zych New York Launches New Sports Division: Team Spirit Handbag Collection
Sports fans have an undeniable passion for their favorite teams and Tracy Zych New York is getting in on the fun with their new Team Spirit handbag collection.
The launch of Tracy Zych New York's sports division is in honor of sports fans who not only have a passion for football, basketball, hockey and baseball, but also a passion for fashion. Utilizing the latest designs from Tracy Zych's Classic collection, the Team Spirit line is currently available in orange and blue (perfect for University of Florida and Denver Bronco fans) and garnet and gold (think, Florida State University and Washington Redskins).
"The fans are so passionate, and they were the inspiration behind the new Tracy Zych New York Team Spirit collection," said Ashley Zych, vice president of Tracy Zych New York.
Additional team colors and designs will be released in the spring and summer, including a pinstripe design inspired by Ashley's favorite baseball team, the New York Yankees.
"Women need a fabulous bag to carry when cheering on their favorite sports teams," said Tracy Zych, chief executive officer and designer of Tracy Zych New York brand.
The same customary exquisite leather and Italian hardware that the Tracy Zych brand is known for can be seen throughout the new Team Spirit collection.
Prices for the Team Spirit collection start at $125 and are available online at: www.TracyZych.com.
About Tracy Zych New York
Tracy Zych New York is a luxury handbag company created by sister design duo, Tracy and Ashley Zych. Founded in 2005, Tracy Zych New York handbags are made with soft, exquisite leather and bold Italian hardware. Since the beginning of Tracy Zych New York, the brand has been a favorite amongst celebrities and is regularly featured on the glossy pages of several media publications globally. Tracy Zych New York is available online with worldwide shipping, and through independent sales representatives located throughout the United States.
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