my little white book

We've moved!

2010-02-26T15:55:00.000-08:00

Hey Followers...we have a new address and soon this blog is likely to disappear!

Join us at: www.whitebookagency.com/blog

How to Pitch a News Story

2010-02-16T07:01:00.000-08:00

This video is compliments of the Associated Press. The Associated Press receives pitches from reporters who are trying to get their stories on the wire, and the video provides information that is relevant to anyone (PR professional on behalf of a client, business owner, etc.) who is looking to pitch their story to just about any media outlet.

3 Tips For Staying Healthy, Happy, and Thin This Valentine's Day!

2010-02-12T10:17:00.000-08:00

The following is a guest blog post by Cynthia Pasquella, CCN, CHLC, CWC. Cynthia is a nutritionist, wellness expert and a friend of Principal, PR & Marketing Director, Nancy Vaughn and White Book Agency via Savor the Success (premium network for women entrepreneurs). While you're busy working on your business, don't forget to take care of number one - YOU!

Cynthia provides some great advice for staying healthy and happy this Valentine's Day...

Valentine's Day is that rare holiday that is embraced by many and shunned by so many others! Whatever your view, take caution to not get so caught up in the madness that you stress out, make yourself an emotional wreck, and gain 5 pounds. Here are some easy tips that will help you sail through this holiday with your heart - and your waistline intact!

1. Choose the Healthy Chocolate - It's very fitting that love is celebrated with chocolate (which is an aphrodisiac!), but how much do you really love yourself? Take that into account when you're reaching for those yummy treats and then have a piece or two of dark chocolate and move on.

Dark chocolate is packed with healthy antioxidants, lower in sugar, and it's bitter so you won't eat as much. One word of caution: beware of your co-workers desk with that bowl full of candy that tugs at your sweater whenever you walk by! Have her come to your desk instead!

2. Don't Sweat the Small Things - This is one of the few holidays where women will drive themselves crazy trying to make every little detail perfect for their loved one. The thing is, if they truly love you, they aren't going to care what you give them as a gift or what you eat for dinner. They're only going to care about you!

Realize that the only standards you are being held to are your own and then breathe in deeply and let them all go. Take care not to get caught up in the emotional eating trap because you feel stress or pressure. Relax and enjoy this special day with your loved one - or with the most special person in the world - YOU!

3. Plan and Cook Your Own Healthy Dinner - Yes, really! Restaurants have a field day with their fancy schmancy dinners (translation: full of calories, fat, and unhealthy ingredients). They jack up the price and fill your tummy full of several courses designed to make you feel anything but sexy when you get back home.

This year, why not plan and prepare your own meal? Keep it simple by choosing your loved ones favorite dinner, setting a nice table, dimming the lights, and lighting some candles. The meal will be healthier and the setting will be much more intimate. You can even prepare and cook the meal together for a more romantic experience!

© Copyright 2010 Cynthia Pasquella and Defying Gravity, Inc. All Rights Reserved.

Cynthia Pasquella is touted as one of Hollywood's favorite nutritionists due to her extensive knowledge, upbeat attitude and fresh perspective. Her clients range from celebrities to professionals. To get insider secrets on optimizing your health, losing weig.ht fast, increasing your energy, and decreasing your stress, sign up for your F.R.E.E. "Secrets to Health and Happiness Toolkit" at www.CynthiaPasquella.com

Your Event Invitation To The Press (and Others)

2010-02-10T07:24:00.000-08:00

Planning a special event is typically a laborious task and every detail counts. One thing people may overlook is their invitation copy. Whether it's sent snail mail or e-mail, there are some essential elements that should be included, otherwise you create more work by receiving phone calls and e-mails that could've been answered in the invite, or even worse, you don't receive a response.

When sending out your invites, the basic who, what, when, where, why and how apply. Below is the context of how this information is relevant:

Who is the point of contact if the media person/reporter/writer wants to contact someone quickly? Who can provide her/him with more information?

What is the purpose of the event? What is going to be interesting and/or newsworthy?

When is it being held? This includes the date and time for the event.

Where is the event being held? (For obvious reasons, this is important, but I've seen invites where this information is eliminated.)

Why should a media person attend? Will there be something for media attendee to see or experience? What is newsworthy about the event? This should answer the reason "why" a media person would attend, as opposed to just having the media attendee receive the information in an e-mail or via phone.

How does the person RSVP? You may or may not receive an RSVP, but it's good to let people know whom they may contact to confirm their attendance.

Be sure to include other pertinent details like whether food and/or refreshments will be served, dress attire, if applicable (which may be ignored by media attendees as they are often dressed appropriately for work), etc. Also, proofread and spell check. Sloppy invite can mean sloppy event to some, so look again!

Finally, your invite should not be too lengthy. Think succinct...yet enticing - after all, you want them to attend!

Open-Sees: A New (Designer) Trend?

2010-02-04T17:40:00.000-08:00

As fans of fashion, we like to see new trends in the fashion world, not just in clothes and accessories, but in ways of doing business. While the open-see isn't entirely new (as Henri Bendel has been doing this for 40 years), it's really cool that a large corporate store like Bloomingdale's is going to get in on the fun.

On Friday, Feb. 5, Bloomingdale's will host their first open-see event from noon-4pm in their New York City flagship location. Indie designers will have a chance to show their creations to major players at Bloomingdale's. A lucky designer's creation might catch the eye of Stephanie Solomon, operating vice president for Bloomingdale's and voilà! - overnight success! For some lucky designer, it will be like a reality television show without the cameras.

Bloomie's will conduct their open sees on March 6, April 3 and May 1 as well.

This is a great opportunity for designers in the competitive world of fashion. Do you think this will be a trend for other big brand stores/names?

The world of social media already makes the world smaller and closer, and perhaps the creation of more in-person situations like these - big execs/decision makers with direct contact to seemingly everyday people who may possibly be the next best [insert industry title] - will be the way companies look for new ideas, recruit talent, etc. Wait...or is this the good, old-fashion way?

Leaves no paper trail...

2010-01-25T14:57:00.000-08:00

We've got the nook for books (as well as the Kindle) and now we'll have the tablet...not for writing, but magazine-style reading and interactivity.

Time, Inc. and The Wonderfactory (an advertising and creative design firm) collaborated to create the SI Tablet.

Rumor has it that later this month, actually, this Wed., Jan. 27th, Apple will release it's version of the the long awaited tablet.

After watching the video, you can see how cool the tablet is going to be and how it will definitely (positively) impact the magazine and publishing world. Plus advertisers will benefit with an opportunity to be even more creative with interactive ads that reach out and speak to the customer. No seriously, you'll actually hear the ad say something. Better make sure your message is worth listening to...

Tracy Zych New York Launches New Sports Division: Team Spirit Handbag Collection

2010-01-19T05:10:00.000-08:00

Sports fans have an undeniable passion for their favorite teams and Tracy Zych New York is getting in on the fun with their new Team Spirit handbag collection.

The launch of Tracy Zych New York's sports division is in honor of sports fans who not only have a passion for football, basketball, hockey and baseball, but also a passion for fashion. Utilizing the latest designs from Tracy Zych's Classic collection, the Team Spirit line is currently available in orange and blue (perfect for University of Florida and Denver Bronco fans) and garnet and gold (think, Florida State University and Washington Redskins).

"The fans are so passionate, and they were the inspiration behind the new Tracy Zych New York Team Spirit collection," said Ashley Zych, vice president of Tracy Zych New York.

Additional team colors and designs will be released in the spring and summer, including a pinstripe design inspired by Ashley's favorite baseball team, the New York Yankees.

"Women need a fabulous bag to carry when cheering on their favorite sports teams," said Tracy Zych, chief executive officer and designer of Tracy Zych New York brand.

The same customary exquisite leather and Italian hardware that the Tracy Zych brand is known for can be seen throughout the new Team Spirit collection.

Prices for the Team Spirit collection start at $125 and are available online at: www.TracyZych.com.

About Tracy Zych New York

Tracy Zych New York is a luxury handbag company created by sister design duo, Tracy and Ashley Zych. Founded in 2005, Tracy Zych New York handbags are made with soft, exquisite leather and bold Italian hardware. Since the beginning of Tracy Zych New York, the brand has been a favorite amongst celebrities and is regularly featured on the glossy pages of several media publications globally. Tracy Zych New York is available online with worldwide shipping, and through independent sales representatives located throughout the United States.

Project Runway Viewing Party

2010-01-07T07:19:00.000-08:00

Quick Tips for Writing a Press Release

2010-01-05T12:05:00.000-08:00

Hope that your 2010 is off to a great start! For those of you thinking about your PR efforts this year, you may be considering press releases for your business. Press releases can keep the public informed about innovative ways of doing business, new products/services (and their benefits), and financial updates; especially if the information is picked up by the media via television, radio, print and online for mass distribution. Thanks to various social media outlets (Facebook, Twitter, blogs, etc.), coverage has even greater reach with re-posts, quick e-mail distribution of articles/content, etc.

If your press release is well-written, it may be picked up as is or with minimal revisions for print and online circulation. Here are some quick tips to consider when writing a press release:

Proofread, please. Spell check and use proper grammar (no unnecessary symbols or emoticons).

Honesty is the best policy. Present the facts and refrain from making the information larger than life. Omit flowery language and any fluff.

Get a quote. Incorporating a quote into the release will give it some personality. Consider a statement from a senior leader or someone involved with the content presented in the release. Trim the quote as necessary - it's a quote, not a story.

Get your hook in the first paragraph. Reporters and writers receive tons of releases, get to the point in the first paragraph and let the rest of the release support that information.

Note: Before you consider a press release, be sure to ask yourself if the information is really newsworthy. What's important about what is going to be written? How is it beneficial? Why does it matter? If you can't answer any of these questions, you should probably skip the release until something more newsworthy comes along.

Season's Greetings!

2009-12-23T11:36:00.000-08:00

Wishing you and your family the joy and blessings of the season.
Merry Christmas!

Advantageous Angle

2009-12-09T05:30:00.000-08:00

A company's advertising message may often vary from providing a solution (e.g. get clear skin) to creating a brand character (think Geico's gecko or Ronald McDonald). As you're gearing up for your 2010 marketing campaigns, consider incorporating an advantage to any advertising efforts.

Providing an advantage or benefit is a popular advertising technique. Think about what value your product or service actually brings to your customers. Is it the only one of its kind in your market? Is there a money-back guarantee? Is the benefit perceived or real?

Imagine that you sell dish washing soap that's powerful enough to cut cleaning time in half and sells for $2 a bottle. Now picture an image of two siblings happily doing the dishes. The real benefit is that the dish washing detergent works well enough that cleaning time is cut in half for only $2 bottle. The perceived benefit is that your children will wash the dishes happily. Whenever you are highlighting the benefits, always be honest about what your product or service actually delivers.

Perhaps you want to highlight the cost of your service or product. Determine what value can be incorporated around the price. Is it the lowest in town? Is it being offered as a discount for a limited time? Or maybe you explicitly highlight the uniqueness. Are you the only company carrying [insert product]? Are there limited quantities which means your customer will be one of few who have the item or experience the service?

If you're developing an ad campaign, ask yourself what value you bring to your customers with your product or service. Then, choose language and images that illustrate those advantages or benefits.

World AIDS Day and Strategic Planning

2009-12-01T07:18:00.000-08:00

World AIDS Day is observed December 1 of every year. It's a day dedicated to raising awareness of the AIDS epidemic caused by the spread of HIV infection, and to hold memorials honoring those who have died from HIV/AIDS.

World AIDS Day has evolved into a powerful day of observance since the first World AIDS Day on December 1, 1988. The Idea Implementers were James W. Bunn and Thomas Netter, two public information officers for the Global Programme on AIDS at the World Health Organization in Geneva, Switzerland. These two individuals took into account the value of western news media coverage for success in launching their project. The year, 1988, was an election year in the U.S. and they wanted to observe World AIDS Day far enough after the election hype, but in enough time before the Christmas holidays. They found December 1 to be just the right day to launch their project and get the coverage they needed. In 1996, the Joint United Nations Programme on HIV/AIDS (UNAIDS) took over the planning and promotion of World AIDS Day. Soon after, in 1997, the World AIDS Campaign was started to focus on year-round communication, prevention and education, and in 2004, the World AIDS Campaign became an independent organization.

Without a doubt, it's the passion of the creators and other dedicated individuals that has made the World AIDS Day campaign a success in reaching out to people and raising awareness about the AIDS pandemic. Carefully planning the launch and marketing of this observed day also played a part in making World AIDS Day an internationally known campaign. They changed their focus over the years from only highlighting children and young people, to recognizing that people of all ages may be infected with HIV and be diagnosed with AIDS. They listened to their audience, knew their target and carefully planned.

Is there still more work to do? Absolutely. Their marketing outreach and efforts will need to be tweaked and adjusted for years to come with the primary focus of raising awareness, prevention efforts and bringing the number of those infected with HIV/AIDS down. Their passion and planned marketing efforts have them off to a good start.

To learn more about World AIDS Day, click here.

Five Quick Tips for Reaching Out to the Media

2009-11-27T07:20:00.000-08:00

Finding media contact information isn't all that difficult. The difficult part* can be trying to figure out what to do with their contact information when you're trying to garner media coverage for your product and/or service. Here are some quick tips if your company is going to engage in media outreach:

1) Know your media contact's news coverage area/beat. It's not likely that you would e-mail the sports editor about your beauty products line.

2) Don't e-mail attachments! Not until requested by the media contact or unless you have an established relationship. An attached press release and images from an unknown e-mail address are likely to end up in the spam folder. (Note: Mean people have been known to send out viruses which can take down servers and shut down our source of news and the latest and greatest. Do NOT send attachments.)

3) Have some personality and be excited about your product when e-mailing your contact. Not creepy, scary excited. Be cool...but excited! If you don't feel good about your product or service, it's not likely it'll make for an exciting story or grab a reporter's attention. Again, enthusiastic, not scary.

4) Once you've sent out the pitch or press release, follow-up. Wait at least 3-4 days before calling or e-mailing again. If you snail mail a press kit, wait at least a week to a week and a half. Editors/reporters are busy and constantly slammed with press releases, news ideas, story tips, etc. Give them time to view what you have sent.

5) Be patient and stay positive! Garnering editorial and press attention can take time. Sometimes your press release about your business may have you on the five o' clock news that same day, or it may be months before you even receive a call back from a reporter. Editors/reporters have other stories they have lined up, breaking news, etc. so while they may be interested in what you have to say and/or your product, the timing may not be ideal. Don't take it personal!

Good luck!

*Keeping media contact info up-to-date can be challenging as well because media professionals may switch departments or media outlets (especially in tougher economic climates). Know when to seek the assistance of professionals, like those at White Book Agency, for your PR efforts!

Don't Miss Skin NV's Glam & Glow Pre-Holiday Party!

2009-11-16T16:55:00.001-08:00

The Power of Thank You

2009-11-12T08:55:00.001-08:00

A simple note or token of appreciation can go a long way and should be practiced year round, however, it really takes the forefront during this time of year. In November we often start thinking of those little (or big) things that we are grateful for and that includes our clients or business associates.

What are you doing to say "thanks" to your clients and business associates this year? Here are some "branded" ideas:

Customized thank you cards/postcards
Personalized wine
Customized water bottles with a holiday message
Oreo cookies with your logo - YUM!
Give away a service/product for free

Balancing Social Media

2009-11-02T09:20:00.000-08:00

Whether it be your LinkedIn, Facebook, Twitter, niche web community, or your personal/business blog, you are likely engaging in some sort of social media for your business. It takes time and effort to manage your online profiles/accounts, while still successfully managing your business.

Principal of White Book Agency, Nancy Vaughn, wrote a post for PR Couture about streamlining social media efforts. While directed toward fashion designers, the points are relevant for other industries as well. Here are a few tips from the article:

Give it time
Give yourself at least a month of frequent activity to become familiar with the community you’ve joined. Don’t be shy – reach out, communicate, engage with your audience and new friends. If you loathe getting on the site and engaging with the crowd – you’re on the wrong platform, try again.

Use RSS/Email subscriptions
Sign up and subscribe to updates from your favorite websites and blogs so you’re kept in the know. You can do this through Google Reader or Feedburner and the like. By doing this, you’ll have the latest news and posts delivered to you once it’s posted. You can alleviate the step of surfing to locate new information.

View the full article here: Fashion Designers: Streamline Social Media To Stay Sane (And Still Sew!) Image: Sewing Machine by Chris Moran

Seek Good News About Your Business

2009-10-27T06:18:00.000-07:00

Testimonials come from building memorable and positive relationships. What are people saying about your business? What are clients saying? It’s important to hear feedback from people outside of your organization – positive and negative. (Note: More attention should be paid to positive feedback so you’re not dwelling too heavily on unfavorable feedback. While some negative feedback may be valid, some comments and criticisms are time and energy drainers...and should be dismissed!) Testimonials from clients and people outside of your organization let you know when you’re on track, if your idea is a winner or if something may need to be tweaked.

Equally important is being able to provide constructive feedback to others. The ability to take care and consideration in whom you are endorsing, becoming a fan of and verifying. Sometimes people will undervalue their opinions and how they may impact the progress and changes made within an organization. Speak up!

The next time you are interacting with your clients and business associates – collect testimonials and feedback regarding their feelings and participation. White Book Agency provided PR services for Moms Reinvented, hosted by Divine Events this month. They produced a great event and its success was confirmed by attendees. Here’s an excellent endorsement for Barbara Keskiner and Aly Zamore of Divine Events, and their first annual Moms Reinvented conference:

Mompreneurs Share Their Secrets of Balancing Babies & Business

2009-10-15T08:27:00.000-07:00

Divine Events, a community leader with entrepreneurial and working moms, will host the first annual Moms Reinvented conference this Saturday, Oct. 17 at the Westshore Yacht Club from 7-10 p.m.

An estimated 150 women will gather for Moms Reinvented, an inspirational evening where nationally-renowned mom entrepreneurs will share their vision and success stories on how to blend business and babies.

Guest speakers for the evening include:
- Mindee Doney of Little Busy Bodies, Inc.
- Grace Welch of San Francisco and founder of Patemm, Inc.
- Katherine Center of Houston, TX and author of Everyone is Beautiful and The Bright Side of Disaster
- Katie Ryres of Silly Dilly Tot Spot
- Lisa Becker of Ostomy Secrets

Divine Events has established itself as the go-to place for moms and moms-to-be who want to be in the know, connect with other mom entrepreneurs and serve as a resource and support to women who are combining the unique worlds of business and babies. Business partners and sponsors have an opportunity to reach an exclusive female consumer demographic who strives to achieve balance between working business owner and/or professional and motherhood. Recognizing the uniqueness and challenges that come with being a new mom trying to incorporate pre-baby aspects of life, Divine Events provides a variety of activities that attract working women and moms-to-be. Divine Events offers functions that are a ladies day or night out, as well as child-friendly functions.

The Moms Reinvented annual conference on Oct. 17 at the Westshore Yacht Club, will enable and inspire entrepreneurial-minded mothers to start their own businesses. The dynamic program will include a full course dinner, drinks, high-end raffle prizes as well as a Las Vegas-style fundraising element after the presentation. Proceeds from the fundraiser will benefit the Crohn’s & Colitis Foundation.

Tickets to Moms Reinvented, presented by Divine Events, are $75 and available online by visiting: www.TampaMomsReinvented.com or by calling 813-391-4800.

It's a Triple Treat!

2009-10-12T18:34:00.000-07:00

We wanted to let you know about Skin NV's Triple Treat event on Wed., Oct. 21st from 5-7pm. You'll enjoy:

* $100 off of every 30 units of Botox
* Buy 1, get the 2nd half off on Juvederm
* $25 Latisse (with purchase of either special. Latisse is normally $120!)

This is an RSVP ONLY event.

In order to RSVP for this event, you must respond via e-mail to info@SkinNVtampa.com or phone at 813-839-4141. A credit card number will be taken to hold your reservation. (If responding via e-mail, please respond with your full name, credit card number and expiration date.)

You will receive a confirmation e-mail on Sat., Oct. 17th, and you MUST respond by close of business on Monday, Oct. 19th to confirm your spot. If you do not confirm your appointment, your spot will be released and given to another person on our waiting list. If you confirm your appointment and do not show up, a $50 no-show fee will be charged on your credit card.

Space is limited so call or e-mail now!

Great Way to Save Money at PrettyCity.com’s NYC Beauty Sample Sale

2009-09-30T05:15:00.000-07:00

White Book Agency client, PrettyCity.com, the nation’s leading online resource for all things beauty, will host its third annual Beauty Sample Sale on Wed., Oct. 7 from 6-9 p.m. at the R Bar located at 218 Bowery in New York City. The Beauty Sample Sale offers an extensive array of beauty product samplings, on-site makeovers, and complimentary spa and salon treatments.

With a unique take on the traditional “sample sale,” The Beauty Sample Sale serves as a great way for beauty enthusiasts to stock up and save on beauty products and experience complimentary spa services.

“I’ve always loved sample sales, what woman doesn’t? There are plenty of such sales for the clothes horse but there were no events for beauty aficionados like myself. Women may know what brands of jeans look best on them, but when it comes to finding the perfect shade of red lipstick or picking skin care that suits her skin, sampling is essential,” said Carolyn Brundage, chief executive officer and founder of PrettyCity.com.

In addition to distinctive spa and salon treatments and deeply discounted sale prices on cosmetics, skin and haircare products, attendees will also enjoy complimentary cocktails, sweet treats and goodie bags from top national beauty brands.

This year’s New York City event partners include: Nolcha, ALC Cosmetics, Laser Cosmetica, Be Bright Pink, Clo & Iz, Apple & Bee, Salon Santa Cruz and Spa JA. This year’s swag bag is filled to the brim with great products including: Sundari chamomile eye oil, Montagne Jenuesse assorted face masks, Pencil Me In eyeliner pencils, Wild Aid hair polish, and Whish Shave Crave Beauty To Go. Attendees will receive over $75 worth of products in their goodie bag for less than two cups of coffee.

With over 5,000 women having attended The Beauty Sample Sale in years past, the event is proving to be recession-proof as it has steadily grown since its inception three years ago. “These events have been so popular largely because women consider taking care of themselves outside and inside a top priority. They’re willing to spend money to look great, but they need help wading through the millions of products and thousands of services available to find the ones that truly work for them. The Beauty Sample Sale is a smart way for women to sample products and services that they’ve heard about without wasting their hard-earned dollars,” said Brundage.

The NYC event, Wed., Oct. 7 at the R Bar (218 Bowery) is open to the public and tickets are available online for $10 at: www.BeautySampleSale.com

For more information on The Beauty Sample Sale visit www.BeautySampleSale.com, or for press registration, please e-mail: press@whitebookagency.com. Deadline for press registration is Monday, October 5.

Tampa Bay Fashion Week 2009 Features 2010 Collections

2009-09-29T09:02:00.000-07:00

Tampa Bay Fashion Week 2009, Sept. 23-26, was a huge success featuring 15 designers showcasing their 2010 collections. The event opened with a VIP Cocktail Soiree followed by two days of high energy runway shows.

Featured designers included: Adjanys Marrero, Audrey “Pat” McGhee, Bebe Ziegler, Ben Chmura, Essence Flowers, Helen Gerro, Ivanka Ska, Michael Della Penna, Nina Verklas, Rhonda Shear, Sana Hassan, Sandra Hagen, Trineice Cagua, Troy Anthony and a special student showcase from the International Academy of Design & Technology with Elisa Robles.

Couture and cocktail dresses, lingerie, swimwear, even children’s clothing were featured in this year’s event, with hair and make-up provided by Andrew Ashton of LaPosh Salon and New Identities. Special guests during the event included Victorya Hong from Project Runway and model Jacqueline Miranne. Television reporter and host, Michele Hunter hosted the affair and introduced the 2009 beneficiaries, Best Buddies Tampa and YWCA of Tampa Bay.

Tampa Fashion Week 2009 was made possible thanks to the following sponsors and partners: 2009 Chaussure De Mode Catwalk Sponsor, FAVE (Female Audio Visual Executives), Hpnotiq (Official FWTB Liquer), Barefoot Wine (Official FWTB Wine), Peroni, Glowelle, Fashion Wire Press (Official FWTB Imagery Source), Freeway Fashion, Blu Tampa Bay, Stylo Magazzine, Vertical Tampa Bay, tbt*, Metromix Tampa Bay, WHITE BOOK AGENCY, DeOcaPac Designs, HSN, Pepsi, Pretty City, Andrew Ashton of LaPosh, New Identities, Grandeur VIP, Century 21 Shaw Realty-Lenny Vaughn, Neuro Brands, Aja Channelside, Rawbar Sushi, Century 21 List With Beggins-Charlene McPherson, Tampa Bay and Company, Cecelia Bythewood, Ready To Wear, The “B” List Noveltees, International Academy of Design & Technology, The Art Institute of Tampa, Meetings Afloat Executive Yacht Charter, Volkswagen, Jay's Fabric Center, and Divine Menus Catering.

View some media coverage from the 2009 event...with more to come!
tbt* Deal Divas - Live Blogging
tbt* Deal Divas - Behind the Scenes
Tampa Tribune
Tampa Tribune-Style
tbt* Tampa Bay's 10 Best Dressed People
Tampa Bay Skirt!
Fox 13 - Tampa Bay
Bay News 9
Metromix Tampa Bay
Metromix Photo Gallery
Tampa Bay Business Journal
Creative Loafing
Maddux Press
MSN Money
Fibre2Fashion
Vendety

Fashion Week Tampa Bay 2009 Kicks Off This Week

2009-09-23T19:22:00.000-07:00

Tampa Bay Fashion Week 2009 will kick-off this week, Sept. 23-26, 2009, and feature 16 local and regional designers who will highlight their 2010 collections.

Check out the Fox 13 interview with four of the featured designers for 2009:

Click here for more information on Fashion Week Tampa Bay, designer bios, schedule, tickets, etc.

Fifth Annual Pretty in Pink Breast Cancer Campaign: Beauty Offers Released Today

2009-09-15T15:58:00.000-07:00

A smashing success since 2005, PrettyCity.com returns with its Pretty in Pink charity promotion which benefits non-profit organization, Bright Pink. In an effort to raise awareness and funds for Bright Pink, participating “pink” locations around the country are offering the latest beauty indulgences and basic beauty essentials for the deeply discounted price of $31 through the month of October.

Since 2007, the campaign has raised $20,000 every year for their charity partners. The 2009 Pretty in Pink campaign will benefit Bright Pink, the only national non-profit organization with an exclusive focus on the prevention and early detection of breast and ovarian cancer in high risk, young women. Every spa and salon participating in Pretty in Pink has made a pre-set donation to Bright Pink, and in addition, PrettyCity.com will feature a link for consumers to make their own donations to support Bright Pink.

During Pretty in Pink, consumers may select from tempting offers that will keep them beautiful from head to toe. Posh pedicures, 60-minute massages, European facials, haircuts and color, eyelash tinting, Brazilian bikini waxing as well as skin-saving microdermabrasion and photo facials are just a taste of what’s to come.

Consumers can log on to www.prettycity.com/pink after 9:59am EST on Tues., Sept. 15, 2009 to browse participating locations and their $31 services.

Tampa Bay Fashion Week Will Showcase 16 Designers at the Sheraton Tampa Riverwalk

2009-09-10T16:25:00.000-07:00

The sophomore year of Tampa Bay Fashion Week, Sept. 23-26, will bring designers, models, press, buyers and fashion fans together to experience the Spring/Summer 2010 collections. This year’s events will include runway shows from established and emerging designers, an exhibitor boutique, cocktail soiree and after-parties.

“We’re excited to host another year of fashion in Tampa Bay with a focus on giving. It has been challenging this year, but the giving spirit is alive and well in Tampa Bay, plus our area loves fashion,” said Charlene McPherson, associate producer and sponsorship director for the Tampa Bay Fashion Week event.

Net proceeds from this year’s event will benefit Best Buddies Tampa and the YWCA of Tampa Bay. “Fashion Week Tampa Bay is a fun event that provides great exposure to our beneficiaries and helps us to reach a creative, diverse crowd,” said Sarah Combs, area director of Best Buddies Tampa and associate producer for the Tampa Bay Fashion Week event.

Tampa Bay Fashion Week will open with a cocktail soiree on Wednesday, Sept. 23, followed by runway shows on Thursday and Friday, Sept. 24 and 25 from: Adjanys Marrero, Audrey “Pat” McGhee, Bebe Ziegler, Ben Chmura, Essence Flowers, Helen Gerro, Ivanka Ska, Michael Della Penna, Nina Verklas, Rhonda Shear, Sana Hassan, Sandra C. Hagen, Triniece Cagua, Troy Anthony and a special student showcase by the International Academy of Design & Technology. Events and activities will be held at the Sheraton Tampa Riverwalk (200 N. Ashley Dr., Tampa, Fla. 33602), Sept.23-25, and the event will end with a private/invite only fashion party at an undisclosed location on Saturday, Sept. 26.

Vendor boutique exhibits will be held when the doors open at 6 p.m., and following the runway shows official after-parties will be hosted at Aja Channelside (290 S. Meridian, Tampa, FL 33602) on Sept. 24, and Rawbar Sushi (777 N. Ashley Dr., Tampa, Fla. 33602) on Sept. 25.

Fashion Week Tampa Bay is proud to welcome this year’s Chaussure De Mode Catwalk Sponsor, FAVE (Female Audio Visual Executives), and they’re joined by: Hpnotiq (Official FWTB Liquer), Barefoot Wines (Official FWTB Wine), Peroni, Glowelle, Grandeur VIP, Fashion Wire Press (Official FWTB Imagery Source), Freeway Fashion, Blu Tampa Bay, Stylo Magazzine, Vertical Tampa Bay, tbt*, Asibe The Magazine, Metromix Tampa Bay, DeOcaPac Designs, White Book Agency, Pepsi, Pretty City, Andrew Ashton of LaPosh, New Identities, Century 21 List With Beggins, Cecelia Bythewood, Runway America, The “B” List Noveltees, International Academy of Design & Technology, The Art Institute of Tampa, and Meetings Afloat Executive Yacht Charter.

For more information regarding schedule, ticket prices and line-up, please visit us online at: www.fashionweektampabay.com or call 813-675-9274. Press and buyer registration is now open, please e-mail: press@fashionweektampabay.com or buyer@fashionweektampabay.com.

About Tampa Bay Fashion Week
Tampa Bay Fashion Week was established in June 2007 with a focus on leveraging the skills and talents of various individuals, and giving back to our communities. While Fashion Weeks are held in numerous cities across the country, Tampa Bay’s version will differ from other Fashion Week events by including a focus on community involvement. The annual event will showcase established and emerging fashion and accessories designers from Tampa Bay and surrounding areas, while recognizing that an individual’s sense of style is deeply related to other elements, like the way he/she sees the world we live in and his/her contribution to its overall welfare. Each year Fashion Week Tampa Bay will benefit organizations that are committed to the well-being of and service to our world, our children, our health, our future and our dreams. The week-long event will consist of multiple runway shows, boutique vendor exhibits and fashion-focused activities throughout Tampa Bay.

See you at Skin NV's Grand Opening event!

2009-09-08T17:04:00.000-07:00

Skin NV on ABC Action News

2009-09-02T10:12:00.001-07:00

Dr. Scott Gargasz of Skin NV was featured on ABC Action News to discuss hand rejuvenation. Hands can give away a person's age but with this procedure, anyone can have younger looking hands!

This procedure is available at Skin NV, located at 4315 W. Bay to Bay Blvd, Tampa, FL 33629.

Pretty City’s Pretty in Pink Breast Cancer Campaign Features 31 Days of $31 Beauty this October

2009-08-19T19:47:00.000-07:00

A smashing success since 2005, PrettyCity.com announces the return of its Pretty in Pink charity promotion with October 2009 promising an even bigger beauty bonanza. To raise awareness and funds for Be Bright Pink, participating “pink” locations around the country are offering the latest beauty indulgences and basic beauty essentials for the deeply discounted price of just $31.

Since 2007, the campaign has raised $20,000 every year for our charity partners. The 2009 Pretty in Pink campaign will benefit Be Bright Pink, the only national non-profit organization with an exclusive focus on the prevention and early detection of breast and ovarian cancer in high risk, young women. Every spa and salon participating in Pretty in Pink has made a pre-set donation to Be Bright Pink, and in addition, PrettyCity.com will feature a link for consumers to make their own donations to support Be Bright Pink.

During Pretty in Pink, consumers may select from tempting offers that will keep them beautiful from head to toe. Posh pedicures, 60-minute massages, European facials, haircuts and color, eyelash tinting, Brazilian bikini waxing as well as skin-saving microdermabrasion and photo facials are just a taste of what’s to come. Consumers can log on to www.prettycity.com/pink after September 15, 2009 to browse participating locations and their $31 services.

For more information about PrettyCity.com’s Pretty in Pink campaign, contact Nancy Vaughn at nancy@whitebookagency.com or 813.994.9807.

About PrettyCity.com
PrettyCity.com is a beauty, leisure and wellness website devoted to making women everywhere prettier in some small way and richer in many big ways; by saving them money on the products and services they need to look and feel their best. The site boasts a comprehensive database of the country's top spas, salons medspas and more including editorial reviews, reader reviews and service discounts plus product reviews, beauty trend stories and more.

"PrettyCity.com aims to save women everywhere from paying big bucks for brassy highlights from a snooty stylist or wasting money on a pricey eye cream that breaks its promises and the bank," says site founder Carolyn Brundage.

Brundage, a respected beauty expert, author and entrepreneur, founded Pretty City, Inc. in 2001 with the belief that, "Women can achieve more when they feel great about how they look and being your prettiest self is something to be proud of." Since launching PrettyCity in 2001, Brundage has penned over 750 beauty and style columns and reviewed over 10,000 beauty products.

Click here to watch Carolyn’s Pretty in Pink appearance on FOX.

Pretty in Pink on FOX

About Be Bright Pink
Be Bright Pink is a nonprofit, 501(c)(3) charity that provides education and support to young women, empowering them to take control of their breast and ovarian health and, in turn, grant them the freedom and peace of mind to live a beautiful and fulfilling life.

Lindsay Avner, the 26 year old founder of Be Bright Pink, is no stranger to breast and ovarian cancer. Her mother fought both diseases when Lindsay was only 12 and she lost both her grandmother and great-grandmother to breast cancer before she was born. In June 2005, right after graduating from the University of Michigan, Lindsay tested positive for a mutation on the BRCA1 gene, indicating she had a lifetime risk of up to 87 percent of developing breast cancer and 54 percent of developing ovarian cancer. Vowing not to let the disease strike her, as it had three generations of women before her, she opted to have a bilateral prophylactic mastectomy. At the time, Lindsay was one of the youngest patients to opt for the procedure. It was during her experience that Lindsay realized the lack of resources for women in her specific situation – young women at high risk for breast and ovarian cancer. Lindsay founded Bright Pink in January 2007 to share her experience and resources with other young women across the country. Click here to watch Lindsay’s recent appearance on CNN.

Mark Your Calendars!

2009-08-13T04:25:00.000-07:00

Skin NV, South Tampa's new, chic med spa, will be hosting their open house/grand opening event on Thursday, Sept. 10th from 5-9pm.

Come celebrate their grand opening and you'll meet or re-connect with their esteemed staff, learn about various services and products, and enjoy wine, food, live music, and great prize drawings!

You'll also have a chance to meet skincare representatives from Allergan (Botox, Latisse, Juvederm), LaRoche Posay, Radiesse and Skin Medica.

Please RSVP by e-mailing SkinNV@whitebookagency.com or call 813-839-4141.

Look forward to seeing you on Thursday, September 10th from 5-9pm!

Be a friend...make a difference

2009-07-28T15:11:00.000-07:00

White Book Agency's PR & Marketing Director, Nancy Vaughn, was contacted by a friend, who was contacted by another friend, who is making a difference and helping a friend. So now White Book is helping to spread the word about Julie and we hope that you will help us spread the word, too! See you on August 6th!

Breathe Life Into Julie Templin's Future: Eat A Burrito, Save-A-Life

We know the economy is tough, but what if meeting your bills meant a matter of life or death? Julie Templin’s doctor said she would never survive Leukemia. That was 25 years ago! But as a consequence of radiation, this independent 43-year old has had a lung and kidney transplant, the latter of which was donated by the same woman, now friend, who originally donated her bone marrow. Julie is now in need of a second lung transplant, which means more medical bills she can’t meet!

That’s when Julie’s friend and her two sisters stepped in. “It broke our hearts when Julie said her daily breathing compares to breathing through a tiny coffee stirrer. We just needed to do something,” said Tana Mayo Little.

Lauren Mayo Shepard feels the same way. "We both have two sisters. Our mothers passed away at a young age and we value family. I own Mantra Creative, a local ad agency, so I knew I could get the word out."

Julie, a former Marketing Producer at WFLA-TV Channel 8, is on oxygen around the clock. Through her tenacity, she got herself on a lung transplant list at Temple University Hospital in Philadelphia. Instead of asking for assistance, this dedicated woman worked two jobs, sometimes seven days a week. These days she is unable to go from her kitchen to her living room without struggling for breath. But she courageously fights on!

At last, South Tampa’s Tijuana Flats has agreed to help breathe new life into Julie’s future with a fundraiser to be held on Thursday, Aug. 6, 2009, from 11 a.m. - 10 p.m. The restaurant, located at 1617 West Platt St., has long supported local charities with their “Just In Queso Foundation.” The owner has agreed to donate 10% of the day's restaurant proceeds to Julie’s National Transplant Fund and 100% of the proceeds from bottle sales of their “Just In Queso” hot sauce. Local vendors have offered Chinese Auction items along with a 4 day/3 night stay at a Ritz Carlton resort! (No Tijuana Flats purchase necessary).

Julie is amazed. "I am overwhelmed by the outpouring of support. Hopefully the doctors will heal my body while this fundraiser will ease my mind.”

April Mayo Wilkosz, says the real accolades should go to Julie. “Yes, a formal, community fundraiser is a great opportunity to pay it forward. But everyone thinks Julie summed it up best when she said, ‘One day I hope to be around to help someone else.’”

For full fundraiser invite information, please click here.

Skip Work? “Pretty” Bright Idea!

2009-07-27T15:08:00.000-07:00

CHICAGO (July 27, 2009) – PrettyCity.com, the nation’s leading online resource for all things beauty, has declared Tuesday, Aug. 4, National Pampering Day, and consumers are encouraged to call off work and go get pampered.

Spas, salons and med spas across the country will be offering significant savings (up to 50% off services) to make pampering possible for even the most budget-minded consumers.

Need an excuse? In support of National Pampering Day, PrettyCity has established a list of 100% real reasons to take the day off:

1) “I’m getting out of a hairy situation.”
Book a National Pampering Day Brazilian wax.

2) “I’m seeing someone about those pesky back problems.”
A Swedish massage is called for!

3) “I’ve got a tune-up appointment I can’t put off.”
A day at the spa, of course.

4) “I’m not feeling well.”
Hey, the economy is making everyone feel ill. Give yourself a break!

“Neglecting yourself is a mistake no one can afford to make, especially when other investments have proven far less sound. It’s so easy to let the craziness of the world make us forget about taking the time to just be good to ourselves,” said Carolyn Brundage, chief executive officer and founder of PrettyCity.com.

In support of this day, PrettyCity, Inc. offices will be closed on Tuesday, Aug. 4, and PrettyCity employees across the nation will be participating in the cause by getting pampered at their favorite local destination. Log on to www.prettycity.com/pampering to view offers nationwide.

For more information about PrettyCity.com’s National Pampering Day, visit www.prettycity.com/pampering

Creative Spin On Saving Fashion

2009-07-22T14:51:00.000-07:00

It's no secret that White Book Agency enjoys fashion. It's almost a pre-req for our associates to have some since of style...OK, not really, but they at least have to get dressed in the morning.

We enjoyed the Style Coalition's repurposing of the Don't Vote video concept for the fashion industry.

The Style Coalition hosted 13 top NYC fashion bloggers for a Don't Shop campaign, supporting the fashion industry. "The Style Coalition is an organized group of independent online fashion publishers (bloggers) who are combining their love for fashion, passion for social media and technology, and enthusiasm for the industry to help major brands better reach the fashion masses."

Well, we'll shop to that!

Need ways to creatively apply different industry concepts, techniques or tools to get the message out for your business or brand? Let White Book Agency assist you! (It'll be done with style, naturally.)

Client News (and in the news!): Pretty City Update

2009-07-16T04:25:00.000-07:00

Pretty City, along with SHAPE magazine are bringing the Beauty Sample Sale to six cities across the country: New York City, Chicago, Milwaukee, Miami, Orlando and Tampa.

Press have been picking up on the most anticipated beauty event of the year, and you can read all about it on Style.com and Glamour Cow.

Event dates are as follows:

• New York City: Wed., Oct. 7, 6-9 p.m. at the R Bar (218 Bowery, New York, NY 10012)

• Chicago: Wed., Oct. 21, 6-9 p.m. at District Bar (170 W Ontario St, Chicago, IL 60654)

• Milwaukee, Wis.: Wed., Nov. 4, 6-9 p.m. at SUITE Milwaukee (1103 Old World Third St., Milwaukee, WI 53203)

• Miami: Wed., Nov. 11 (location info coming soon!)

• Orlando, Fla.: Tues., Dec. 8 (location info coming soon!)

• Tampa, Fla.: Thurs., Dec. 10 (location info coming soon!)

More details to come soon, check Beauty Sample Sale often for updates!

Shoe & Accessory Party

2009-07-15T09:44:00.000-07:00

Join Cecelia Bythewood for her Summer Shoe & Accessory Soiree on Friday, July 17th from 6-10pm at a private residence located at 7409 Savannah Lane, Tampa, FL 33637.

All accessories will be on sale at fantastic prices between $1-$20. The bracelet images are imports from Barcelona for $14.99.

Enjoy a casual evening of shopping and some small bites catered by Debra Cabrera. Be sure to attend early so that you get the best deals! For more information, please call 813-352-5050.

Recovering from Less Than Favorable Press

2009-07-09T11:43:00.000-07:00

Not everyone thinks "there's no such thing as bad publicity" and when one is the victim of less than favorable press, it can take awhile to recover.

White Book Agency's PR & Marketing Director, Nancy Vaughn, contributed a post titled, "5 Tips to Recover from Bad Press," on the respected online resource, PR Couture.

While the content is directed toward fashion publicists and designers, it is still very relevant to other businesses.

Here's a sneak peak of the article:

So no one came to your show/event, you said something you shouldn’t have or you got a bad review…and it’s been aired, published and/or posted. O…M…G…(and insert expletive). News travels fast, and now even faster thanks to the World Wide Web, but here are a few tips if you become “misunderstood” in the media:

Do not panic.
Do not let your reaction to the situation become another story. Becoming belligerent or insisting you are right, you were wronged or your line is the best (even though 5 out of 5 reporters beg to differ) will only make you appear defensive. It can be hard to swallow negative criticism, and even more difficult when you’ve spent months and months working on a collection or show presentation (only to have the reaction be less than excitement). Gather your thoughts, reign in your emotions and refuse to react negatively to poor criticism.

Learn from your mistakes and review the criticisms.
Was any of the feedback warranted and true? Could your line have used some more color? Did you poorly construct a garment and should it not have been shown? During your interview, did you say something that was better left unsaid? The integrity of the journalist will determine what will truly remain “off the record” but when talking with reporters...

Visit PR Couture for the full article by clicking here.

Celebrate Independence Day...fashionably

2009-07-03T12:34:00.000-07:00

It's not too late to pick up something cute to wear this weekend! Check out Ice It by Bebe Z's Patriotic collection and celebrate the Fourth of July in style. Both womens and mens designs are available.

And check out links to media coverage for Ice It by Bebe Z's Patriotic line:

Tampa Bay Business Journal
tbt* (July 3, 2009, page 45)
Tampa Bay Parenting Magazine (July 2009, page 40)
MyFox Orlando
Hattiesburg American

You can purchase online at www.IceItbyBebeZ.com or the following Tampa Bay boutiques:
Love That!, Paradise Island Boutique, Ellay, The Green Boutique and Bella Garden. Other national locations also available, call 813.657.4647 for more information.

Tour Dates Added For The Most Anticipated Beauty Event of the Year

2009-06-30T11:06:00.000-07:00

NEW YORK (June 30, 2009) – PrettyCity.com, the nation’s leading online resource for all things beauty, is preparing for the most anticipated beauty sampling event of the year. Co-hosted by SHAPE magazine, the 3rd annual Beauty Sample Sale will make its way through six major cities this year, offering an extensive array of beauty product samplings, on-site makeovers, and complimentary spa and salon treatments.

With a unique take on the traditional “sample sale,” The Beauty Sample Sale offers beauty devotees a one-of-a-kind shopping and sampling experience. “I’ve always loved sample sales, what woman doesn’t? There are plenty of such sales for the clothes horse but there were no events for beauty aficionados like myself. Women may know what brands of jeans look best on them, but when it comes to finding the perfect shade of red lipstick or picking skin care that suits her skin, sampling is essential,” said Carolyn Brundage, chief executive officer and founder of PrettyCity.com.

Beauty enthusiasts from across the country gather to partake in exclusive samplings of the latest beauty products, opportunities to experience distinctive spa and salon treatments, as well as deeply discounted sale prices on cosmetic, skin and haircare products. Attendees also enjoy a complimentary martini bar, snacks and goodie bags filled to the brim with products.

Looking beyond the surface of beauty, The Beauty Sample Sale is an attractive opportunity for attendees, encouraging them to take a break and spend some time to look and ultimately feel good. “At Shape we believe that taking care of yourself on the outside helps shore up self-esteem on the inside. The truth is that looking good does equal feeling good, and partnering with PrettyCity for the Beauty Sample Sale has been a great way to bring this message to life for thousands of women,” said John Balen, promotions director at SHAPE. “Attendees love the event and have such a wonderful time sampling the products, learning about the latest skincare and wellness treatments, and just coming out to shop and enjoy themselves. SHAPE is excited to continue the partnership again for the third year and expects an even larger turn out for the 2009 Beauty Sample Sale events.”

Previous event partners include: Jane Iredale, Barex Italiana, American Laser Centers, Decleor Paris, Midori, MD Skincare, Sothys Paris, Yes To Carrots, Soy Pure, Rapid Lash, Arbonne, Crabtree & Evelyn, and many more.

With over 5,000 women having attended The Beauty Sample Sale in years past, the event is proving to be recession-proof as it has steadily grown since its inception three years ago. “These events have been so popular largely because women consider taking care of themselves outside and inside a top priority. They’re willing to spend money to look great, but they need help wading through the millions of products and thousands of services available to find the ones that truly work for them. The Beauty Sample Sale is a smart way for women to sample products and services that they’ve heard about without wasting their hard-earned dollars,” said Brundage.

This year’s participating locations include: New York City, N.Y., Chicago, Ill., Milwaukee, Wis., and Miami, Tampa, and Orlando, Fla. The event dates are scheduled for October, November and December, just in time for the holiday shopping season.

The tour schedule is:
• New York City: Wed., Oct. 7
• Chicago: Wed., Oct. 21
• Milwaukee, Wis.: Wed., Nov. 4
• Miami: Wed., Nov. 11
• Orlando, Fla.: Tues., Dec. 8
• Tampa, Fla.: Thurs., Dec. 10

For more information on The Beauty Sample Sale or to obtain specific time and location, visit www.BeautySampleSale.com or e-mail nancy@whitebookagency.com.

Patriotic Designer Clothing with a Cause

2009-06-29T08:03:00.000-07:00

TAMPA, Fla. (June 29, 2009) – Just in time for the Fourth of July holiday weekend, Tampa Bay-based fashion designer, Bebe Ziegler’s Patriotic line pays homage to those who served in the U.S. Armed Forces.

Ziegler is the lead designer for Ice It by Bebe Z, a lifestyle apparel company and brand that specializes in creating intricate, crystal-embellished designs on high-quality fabrics. Symbolic images of the U.S. flag, the bald eagle and the peace emblem, in the loyal colors of red, white and blue, will highlight the Patriotic collection. As the daughter of a U.S. Air Force Vietnam Veteran, Ziegler is especially proud that all of her garments are designed and embellished in the U.S. and help to support and stimulate our economy. “I am honored to be called a military brat! My father is a Disabled American Vet and I am so proud of being an American and his daughter. I love my dad and our wonderful country,” said Ziegler.

A portion of sales from Ziegler’s Patriotic line will benefit the non-profit organization, Wounded Warrior Project, whose mission is to honor U.S. service members who have been wounded or injured. “One thing I would like to remind people is that our freedom is not free. My father and many others have disabilities from fighting in wars for our country and I thank God every day that he is still here and healthy. Some service men and women live with serious injuries due to fighting for our country. That is why Wounded Warriors is so special to me, these men and women have so much to deal with as soon as they get home and this foundation is there to help. It has been an inspiration to me in these designs and I hope you wear them as proudly as I do,” said Ziegler.

Ziegler’s father, Robert Lester Foster, served in the U.S Armed Forces for 26 years and understands the deep meaning of the upcoming Memorial Day holiday and paying respect to men and women who have lost their lives while in military service to their country. “Serving my country is the best job I’ve ever had and I’m so proud that my daughter recognizes and understands what the service men and women have done for our country. The freedoms we have allow her to be able to do what she’s doing now. She’s following her dreams,” said Foster.

Ziegler’s Patriotic line will be available through Veteran’s Day in November 2009 and you can bet that Mr. Foster and many others will proudly don this line through the patriotic holidays and for years to come.

For more information about Ice It by Bebe Z’s Patriotic line or to purchase from select stores in the Tampa Bay area, please visit www.IceItbyBebeZ.com.

Sassy Summer Nights

2009-06-22T05:42:00.000-07:00

Skin NV, along with Penelope T, will host Sassy Summer Nights: An evening of beauty, fashion and fun on Thursday, June 25th from 5-7pm.

Meet the Skin NV staff, see the latest fashion and jewelry from Penelope T, enjoy some wine and cheese and special skincare offers from Skin NV!

Don’t Miss Rock The Runway 4 Jesus

2009-06-18T13:36:00.000-07:00

TAMPA, Fla. (June 18, 2009) – Rock The Runway 4 Jesus makes its debut in Tampa, Fla. on Sat., June 27, 2009, at Bethel Church, located at 1510 W. Hillsborough Ave.

Produced by Model 4 Jesus, a Christian fashion show ministry and creator of Tru Model workshops, Rock the Runway 4 Jesus is a fundraising fashion show that will allow Model 4 Jesus to continue to provide free fashion shows to churches, Christian ministries and organizations.

Rock The Runway 4 Jesus will allow attendees to experience the true rock of the runway, main stage and salvation by glorifying Jesus and inspiring the world to get to know Him through fashion and music. The event will feature sophisticated and chic fashions that uphold a woman’s virtue from talented fashion designers: Audrey “Pat” McGhee of APM Images, Trineice Cagua of JCagua Swimwear, Terry Lewis of Terry Lewis Classic Luxuries, Bebe Ziegler of Ice It by Bebe Z and Latisha Davis of Adore Clothing. Another highlight of the event will be inspirational music from Tampa Bay’s up and coming music artists: Steadfast190 and Faith Michelle, and a special guest appearance from Shelly Ballestero, author of Beauty by God.

The goal of Model 4 Jesus is to teach, demonstrate, empower and encourage women to be true role models, while supporting organizations that uphold those principles. Model 4 Jesus reaches out to today’s generation and gives confidence and encouragement to those who want to show off their best assets to the world: the image and character of Jesus Christ and His calling on their lives.

Model 4 Jesus hopes to help identify the challenges in women’s lives, provide support to them and transform their dreams into reality. “Coping in today's world where there is pressure to conform can be stressful for women,” said Mayra Gomez, founder of Model 4 Jesus and Rock The Runway 4 Jesus. In keeping with the mission of Model 4 Jesus, Rock The Runway 4 Jesus will provide an outlet to help young women realize there are choices and that their dreams are attainable. This family-friendly event will be uplifting for young girls who will become the women of the future, while encouraging all women to recognize and feel their worth.

For more information about Rock The Runway 4 Jesus or Model 4 Jesus, visit www.RocktheRunway4Jesus.com or www.Model4Jesus.com.

Most Anticipated Beauty Event of the Year Tours Six Cities

2009-06-16T10:07:00.000-07:00

CHICAGO (June 16, 2009) – PrettyCity.com, the nation’s leading online resource for all things beauty, is preparing for the most anticipated beauty sampling event of the year. Co-hosted by SHAPE magazine, the 3rd annual Beauty Sample Sale will make its way through six major cities this year, offering an extensive array of beauty product samplings, on-site makeovers, and complimentary spa and salon treatments.

With a unique take on the traditional “sample sale,” The Beauty Sample Sale offers beauty devotees a one-of-a-kind shopping and sampling experience. “I’ve always loved sample sales, what woman doesn’t? There are plenty of such sales for the clothes horse but there were no events for beauty aficionados like myself. Women may know what brands of jeans look best on them, but when it comes to finding the perfect shade of red lipstick or picking skin care that suits her skin, sampling is essential,” said Carolyn Brundage, chief executive officer and founder of PrettyCity.com.

Beauty enthusiasts from across the country gather to partake in exclusive samplings of the latest beauty products, opportunities to experience distinctive spa and salon treatments, as well as deeply discounted sale prices on cosmetic, skin and haircare products. Attendees also enjoy a complimentary martini bar, snacks and goodie bags filled to the brim with products.

Previous event partners include: Jane Iredale, Barex Italiana, American Laser Centers, Decleor Paris, Midori, MD Skincare, Sothys Paris, Yes To Carrots, Soy Pure, Rapid Lash, Arbonne, Crabtree & Evelyn and many more.

With over 5,000 women having attended The Beauty Sample Sale in years past, the event is proving to be recession-proof as it has steadily grown since its inception three years ago. “These events have been so popular largely because women consider taking care of themselves outside and inside a top priority. They’re willing to spend money to look great, but they need help wading through the millions of products and thousands of services available to find the ones that truly work for them. The Beauty Sample Sale is a smart way for women to sample products and services that they’ve heard about without wasting their hard-earned dollars,” said Brundage.

This year’s participating locations include: New York City, N.Y., Chicago, Ill., Milwaukee, Wis., and Miami, Tampa, and Orlando, Fla. The event dates are scheduled for October, November and December, just in time for the holiday shopping season.

For more information on The Beauty Sample Sale or to obtain specific date and time location, visit www.BeautySampleSale.com or e-mail nancy@whitebookagency.com.

About Pretty City, Inc.

PrettyCity.com is a beauty, leisure and wellness website devoted to making women everywhere prettier in some small way and richer in many big ways; by saving them money on the products and services they need to look and feel their best. The site boasts a comprehensive database of the country's top spas, salons medspas and more including editorial reviews, reader reviews and service discounts plus product reviews, beauty trend stories and more.

"PrettyCity.com aims to save women everywhere from paying big bucks for brassy highlights from a snooty stylist or wasting money on a pricey eye cream that breaks its promises and the bank," says site founder Carolyn Brundage.

Brundage, a respected beauty expert, author and entrepreneur, founded Pretty City, Inc. in 2001 with the belief that, "Women can achieve more when they feel great about how they look and being your prettiest self is something to be proud of." Since launching PrettyCity.com, Brundage has penned over 750 beauty and style columns and reviewed over 10,000 beauty products.

###

100 Spas & Salons Pledge to Go Green

2009-06-05T11:53:00.000-07:00

CHICAGO (June 5, 2009) – Some spas and salons aren’t the most eco-friendly places (think water treatments, heated towels, and bottled water galore), but beginning June 5, 2009 in honor of World Environment Day, 100 of the nation’s beauty destinations have pledged to go green during PrettyCity.com’s first annual Green and Gorgeous campaign.

June 5 through June 30, participating spas and salons have committed to PrettyCity.com’s Green and Gorgeous guarantee, pledging to conserve water and energy, recycle, incorporate green products into services and create signature treatments with a reduced negative impact on the environment.

While these businesses unite to go green, consumers benefit by saving some serious green; all green and gorgeous services are discounted and specially priced at $39 and up.

Plus, while supplies last, consumers who book green and gorgeous services receive complimentary eco-chic tote bags crafted of 100% recycled post consumer plastic (as in those aforementioned water bottles) that read “tote-ally pretty”. The recycled tote is ideal for grocery shopping, beach going and beyond. To make the totes, plastic water bottles were cleaned, smashed, recycled and spun into fabric, turning what was once waste into something pretty and eco-friendly. (Did you know that, according to Time Magazine, the average family of four in the US uses 28 plastic bags per week?)

PrettyCity.com founder Carolyn Brundage says the green and gorgeous campaign was inspired by the desire to help traditional spas and salons take small steps to become more eco-friendly. “Being environmentally conscious can seem like a huge undertaking, but we wanted to stress that it doesn’t take huge changes to make a big difference. You just have to start somewhere.”

For example, by encouraging participating salons and spas to abandon the use of bottled water during this campaign as well as distributing totes that call upon recycled water bottles, PrettyCity.com hopes to drastically reduce landfilled water bottles; currently 8 out of 10 water bottles are landfilled according to earth911.com.

For more information on PrettyCity.com’s green and gorgeous campaign, visit www.PrettyCity.com/green or e-mail nancy@whitebookagency.com.

About Pretty City, Inc.

PrettyCity.com is a beauty, leisure and wellness website devoted to making women everywhere prettier in some small way and richer in many big ways; by saving them money on the products and services they need to look and feel their best. The site boasts a comprehensive database of the country's top spas, salons medspas and more including editorial reviews, reader reviews and service discounts plus product reviews, beauty trend stories and more.

"PrettyCity.com aims to save women everywhere from paying big bucks for brassy highlights from a snooty stylist or wasting money on a pricey eye cream that breaks its promises and the bank," says site founder Carolyn Brundage.

Brundage, a respected beauty expert, author and entrepreneur, founded Pretty City, Inc. in 2001 with the belief that, "Women can achieve more when they feel great about how they look and being your prettiest self is something to be proud of." Since launching PrettyCity in 2001, Brundage has penned over 750 beauty and style columns and reviewed over 10,000 beauty products.

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Just Ask Her Interview

2009-06-03T11:22:00.000-07:00

Nancy Vaughn, Principal, PR & Marketing Director for White Book Agency, interviews with Chris Kuhn of Tampa Women's Business Examiner.

After eight years marketing and four years writing for media, most recently as editor for skirt! Tampa Bay magazine, Chris has a new mission: celebrating, inspiring and connecting Tampa Bay women in business...hence, the birth of the Tampa Women's Business Examiner! Chris loves telling stories: stories about Bay area business owners, community leaders, and local unsung heroes.

Click here for the Just Ask Her: Publicity interview.

Media Coverage from the Heart

2009-05-25T20:28:00.000-07:00

As we remember those service men and women who have served and died for our country this Memorial Holiday (and always), also remember to give thanks for your many blessings. May you be inspired to make a difference using whatever knowledge, talent, gift, and/or skill you've been given...be blessed.

This video from White Book Agency client, Ice It by Bebe Z is a great example of passion...magnified. Make a difference!

Read the story here.

Rock The Runway 4 Jesus Event Debuts in Tampa Bay

2009-05-18T07:58:00.000-07:00

TAMPA, Fla. (May 18, 2009) – Rock The Runway 4 Jesus will make its debut in Tampa, FL on Sat., June 27, 2009, at Bethel Church, located at 1510 W. Hillsborough Avenue.

Produced by Model 4 Jesus, a Christian fashion show ministry and creator of Tru Model workshops, Rock the Runway 4 Jesus is a fundraising fashion show that will allow Model 4 Jesus to continue to provide free fashion shows to churches, Christian ministries and organizations.

Rock The Runway 4 Jesus will allow attendees to experience the true rock of the runway, main stage and salvation by glorifying Jesus and inspiring the world to get to know Him through fashion and music. The event will feature sophisticated and chic fashions that uphold a woman’s virtue from talented fashion designers: Audrey “Pat” McGhee of APM Images, Trineice Cagua of JCagua Swimwear, Terry Lewis of Terry Lewis Classic Luxuries, and Latisha Davis of Adore Clothing. Another highlight of the event will be inspirational music from Tampa Bay’s up and coming music artists: Steadfast190 and Faith Michelle, and a special guest appearance from Shelly Ballestero, author of Beauty by God.

The goal of Model 4 Jesus is to teach, demonstrate, empower and encourage women to be true role models, while supporting organizations that uphold those principles. Model 4 Jesus reaches out to today’s generation and gives confidence and encouragement to those who want to show off their best assets to the world: the image and character of Jesus Christ and His calling on their lives.

Model 4 Jesus hopes to help identify the challenges in women’s lives, provide support to them and transform their dreams into reality. “Coping in today's world where there is pressure to conform can be stressful for women,” said Mayra Gomez, founder of Model 4 Jesus and Rock The Runway 4 Jesus. In keeping with the mission of Model 4 Jesus, Rock The Runway 4 Jesus will provide an outlet to help young women realize there are choices and that their dreams are attainable. This family-friendly event will be uplifting for young girls who will become the women of the future, while encouraging all women to recognize and feel their worth.

For more information about Rock The Runway 4 Jesus or Model 4 Jesus, visit www.RocktheRunway4Jesus.com or www.Model4Jesus.com.

About Model 4 Jesus
Founded in 2005 by Christian model, Mayra Gomez, Model 4 Jesus is a fashion show ministry for women and teenage girls. The organization coordinates fashion shows to reach today's generation, demonstrating that a woman does not need to conform to the world's concept of beauty. Model 4 Jesus fashion shows allow women to show off their feminine side without compromising themselves. As a result, their best assets can be seen by the world: the image and character of Jesus Christ and His calling on their lives.

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Daughter of U.S. Air Force Vietnam Veteran Designs Patriotic Clothing with a Cause

2009-05-14T09:00:00.000-07:00

TAMPA, Fla. (May 14, 2009) -- Tampa Bay-based fashion designer, Bebe Ziegler, has launched her Patriotic line in time for the holidays that pay homage to those who served in the U.S. Armed Forces.

Ziegler is the lead designer for Ice It by Bebe Z, a lifestyle apparel company and brand that specializes in creating intricate, crystal-embellished designs on high-quality fabrics. Symbolic images of the U.S. flag, the bald eagle and the peace emblem, in the loyal colors of red, white and blue, will highlight the Patriotic collection. As the daughter of a U.S. Air Force Vietnam Veteran, Ziegler is especially proud that all of her garments are designed and embellished in the U.S. and help to support and stimulate our economy. “I am honored to be called a military brat! My father is a Disabled American Vet and I am so proud of being an American and his daughter. I love my dad and our wonderful country,” said Ziegler.

A portion of sales from Ziegler’s Patriotic line will benefit the non-profit organization, Wounded Warriors Project, whose mission is to honor U.S. service members who have been wounded or injured. “One thing I would like to remind people is that our freedom is not free. My father and many others have disabilities from fighting in wars for our country and I thank God every day that he is still here and healthy. Some service men and women live with serious injuries due to fighting for our country. That is why Wounded Warriors is so special to me, these men and women have so much to deal with as soon as they get home and this foundation is there to help. It has been an inspiration to me in these designs and I hope you wear them as proudly as I do,” said Ziegler.

Ziegler’s father, Robert Lester Foster, served in the U.S Armed Forces for 26 years and understands the deep meaning of the upcoming Memorial Day holiday and paying respect to men and women who have lost their lives while in military service to their country. “Serving my country is the best job I’ve ever had and I’m so proud that my daughter recognizes and understands what the service men and women have done for our country. The freedoms we have allow her to be able to do what she’s doing now. She’s following her dreams,” said Foster.

Ziegler’s Patriotic line will be available through Veteran’s Day in November 2009 and you can bet that Mr. Foster and many others will proudly don this line through the patriotic holidays and for years to come.

For more information about Ice It by Bebe Z’s Patriotic line or to purchase from select stores in the Tampa Bay area, please visit www.IceItbyBebeZ.com.

About Ice It by Bebe Z
Tampa-based designer, Bebe Ziegler is the lead fashion designer for lifestyle apparel company, Ice It by Bebe Z. Utilizing high-end fabrics and combining them with the radiance of Swarovski crystals, rhinestones and nail-head studs, Ice It by Bebe Z designs both women’s and men’s garments that are versatile enough for dressing up or down. Creations from Ice It by Bebe Z have included corporate, non-profit, professional sports and private label design collections, as well as licensee partnerships with the National Hockey League, PepsiCo, Sobe Life Water, Collegiate Licensing Company, Discovery Channel’s popular show, LA Ink, and MGM Consumer Products new Fame line. Learn more about Ice It by Bebe Z at: www.IceItbyBebeZ.com.

$99 BOTOX®, Laser Hair Removal, VelaShape™ and More at the Nation’s Top Medical Spas

2009-05-11T11:54:00.000-07:00

Chicago, Ill (May 11, 2009) – This May, PrettyCity, the nation’s leading online resource for all things beauty, announces the 3rd annual MedSpa Month. This 31-day, skin-saving campaign is dedicated to educating women about the latest clinical advancements for stopping the clock and is offering these services at the hugely discounted price of $99 throughout the month of May at the most respected medical spas around the country.

Participating medical spas in Florida, Illinois, Massachusetts, Missouri, New York, Pennsylvania and Wisconsin are offering $99 services for photofacials, laser hair removal, injectables and much more. Normally these treatments cost up to $500.

Consumers are invited to log onto www.MedSpaMonth.com as often as they wish for a current list of locations and their $99 offers. During their visit to the site, women are encouraged to view PrettyCity’s expert guide to staying youthful. Targeted by age group, “Skin Care by the Ages” is filled with valuable information, product and service recommendations and advice.

To browse participating locations and their $99 offers, log on to www.MedSpaMonth.com.

About Pretty City, Inc.

PrettyCity.com is a beauty, leisure and wellness website devoted to making women everywhere prettier in some small way and richer in many big ways; by saving them money on the products and services they need to look and feel their best. The site boasts a comprehensive database of the country's top spas, salons medspas and more including editorial reviews, reader reviews and service discounts plus product reviews, beauty trend stories and more.

"PrettyCity.com aims to save women everywhere from paying big bucks for brassy highlights from a snooty stylist or wasting money on a pricey eye cream that breaks its promises and the bank," says site founder Carolyn Brundage.

Brundage, a respected beauty expert, author and entrepreneur, founded Pretty City, Inc. in 2001 with the belief that, "Women can achieve more when they feel great about how they look and being your prettiest self is something to be proud of." Since launching PrettyCity in 2001, Brundage has penned over 750 beauty and style columns and reviewed over 10,000 beauty products.

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Does your business have heart?

2009-05-11T10:40:00.000-07:00

Now more than ever people should have a "give" mentality. This may not be an automatic response due to the doom and gloom attitude surrounding the economy, but it's a response that's necessary. Many will find "giving" to be the only thing they can do during difficult times, and they quickly learn that it's not just the only thing they can do, it's the right thing to do.

Occasionally White Book takes on pro-bono projects to assist non-profit organizations and those in need. We're advocates for leveraging talents and promoting positive change, and try to incorporate those philosophies in our business and relationships. We encourage our clients, associates and business partners to do the same.

ANY industry can do this, and that's even been proven in the world of high fashion. Model, Summer Rayne Oakes, is known as the world's first eco-model. Oakes is a supporter of environmentally sound companies and seeks those type of partnerships when doing business. Read more about her efforts by clicking here. By positioning herself as an "eco-model" she has created her own personal brand. Being focused on "others" has not hurt her modeling career, it has actually enhanced it while having a positive impact in other areas. Isn't that what good business is all about?

Any industry can have a heart to make a difference in the world. No effort is too small, you just have to find something or somewhere to make an impact. Need to blue sky an idea to make yourself philanthropreneur savvy or your business socially conscious? Give us a call!

Change the world? Yes you can!

2009-05-06T17:57:00.000-07:00

While attending a women entrepreneurs event in New York City, our PR & Marketing Director, Nancy Vaughn, came across this great video posted by Grasshopper, a company that provides swank phone systems for small businesses and entrepreneurs.

Be sure to check out the video and get inspired!

Skin NV Opens in South Tampa

2009-05-04T08:22:00.000-07:00

Skin NV (Nouveau Visage) opens today!

Conveniently located at 4315 W. Bay to Bay Blvd. in South Tampa, Skin NV will offer Botox, fillers, laser treatment, peels and plastic surgery consultations from Dr. Scott Gargasz, a well-known board certified plastic surgeon in Tampa Bay.

Joining Dr. Gargasz and completing the Skin NV team are: Denise E. Merdich, MSN, ARNP and national injectable trainer; Marianne Azneer, PA-C and national laser trainer/aesthetic consultant; Jessica Suber, PA-C; Jennifer L. Sultenfuss, MSN, ARNP; Kim Davis, ARNP; Kaisa Marshall, medical aesthetician; and Dana Parsons, medical aesthetician.

Get in line now for the NV Peel, La Roche Posay Micro Peel, Epionce Organic Peel, Botox and more!

Book your appointment today by calling 813-839-4141.

Keeping Tampa Bay Beautiful: New South Tampa Med Spa Opening

2009-04-30T12:02:00.000-07:00

TAMPA, Fla. (April 30, 2009) -- Skin NV (Nouveau Visage), located at 4315 W. Bay to Bay Blvd., is a new South Tampa med spa scheduled to open May 4, 2009, just in time for the Mother’s Day holiday.

Skin NV will offer Botox, fillers, laser treatment, peels and plastic surgery consultations from Dr. Scott Gargasz, a well-known board certified plastic surgeon in Tampa Bay. Joining Dr. Gargasz and completing the Skin NV team are: Denise E. Merdich, MSN, ARNP and national injectable trainer; Marianne Azneer, PA-C and national laser trainer/aesthetic consultant; Jessica Suber, PA-C; Jennifer L. Sultenfuss, MSN, ARNP; Kim Davis, ARNP; Kaisa Marshall, medical aesthetician; and Dana Parsons, medical aesthetician. Skin NV will be open to clientele six days a week and is one of the few med spas in the Tampa Bay area that offers both laser treatments and plastic surgery consultations.

“I’m really excited about working with Dr. Gargasz because he’s innovative. He is abreast of the latest procedures and technologies and he is able to provide patients with dramatic, yet natural results,” said Marianne Azneer, PA-C and national laser trainer/aesthetic consultant. In addition to its elite staff, Skin NV will house an array of skincare products to help clients optimize and maintain service results, including: Obagi, Per’Fekt, La Roche Posay, Skin Medica and Clear Choice.

A formal grand opening event will be held later this year. For more information about Skin NV, visit www.SkinNVTampa.com, or contact Nancy Vaughn at 813-994-9807 or nancy@whitebookagency.com.

About Skin NV
Introduced in 2009, Skin NV (Nouveau Visage) is an elite med spa in Tampa Bay offering white glove treatment to clientele six days a week at their South Tampa location, 4315 W. Bay to Bay Blvd. Skin NV consults closely with clients to identify skin problems and provide skincare solutions utilizing the latest non-surgical cosmetic procedures, including: Botox, dermal fillers, laser treatment and peels. Highly-trained and well-known, board certified plastic surgeon, Dr. Scott Gargasz is on-hand to provide plastic surgery consultations for those who desire results beyond non-invasive treatments. For more information about Skin NV, their services and current special offers, visit www.SkinNVTampa.com.

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Are you using your social media and technology tools?

2009-04-27T08:03:00.000-07:00

Facebook? LinkedIn? Twitter? Your own blog?

White Book Agency understands the value of putting our clients' brands out into the world via social media tools. We also understand that the world of social media is user-driven and the technology is only as good as...the user. (Click here for a simple and concise explanation of social media.)

Using online tools to promote your business takes time and dedication. Here are three easy tips to keep you going once you've signed up for one of the sites:

1) Just start typing. Anything. Even if it's, "Hi! I'm new to Facebook. Someone tell me how to use this tool." Most people in the online world are friendly and willing to help.

2) Set reminder prompts or schedule time to blog, tweet, or provide a status update. If you schedule the time to be active on the site it will help you to establish a pattern and it will become a habit to provide updates. Isn't 20 minutes of blogging worth making additional sales for your business? Check out this story for more proof of its worth.

3) Unless you're business blogging, be personable. Actually, even if you're business blogging - be personable. People want to interact and connect with 'real' people. Again, the technology is a tool, the user is a human (usually) - with a personality, likes, dislikes, etc.

Good luck and let us know if we can help! Also, we'll be taking some of our own advice and try to blog more often as well! : )

Ice It by Bebe Z's Summer Line Launched

2009-04-20T10:09:00.000-07:00

Ice It by Bebe Z launches their new summer collection!

The summer line includes original designs featuring the koi fish on a cotton tank with the signature "Ice" kanji and the pink Peace symbol.

For information on retailers carrying the new spring line and to check out more designs, visit Ice It by Bebe Z.

Check out additional announcements at PR Couture.

New Client Penned in the White Book!

2009-04-09T14:33:00.000-07:00

White Book Agency welcomes Skin NV (Nouveau Visage) to their exclusive book of clients!

Skin NV is a new med spa scheduled to open in May 2009 at 4315 Bay to Bay Boulevard in South Tampa. This elite med spa will offer white glove treatment to clientele six days a week for women and men with busy schedules.

Skin NV will identify skin problems and provide solutions using the latest non-surgical cosmetic procedures, including botox and dermal fillers to smooth fine lines, plump lips, and relax unwanted neck and jowl features. Skin NV will provide biomedical skin peels and aesthetic laser therapy to clear and smooth skin or remove hair, as well as plastic surgery consultations with their highly skilled and trained surgeon, Dr. Scott Gargasz. Carrying the best in medical grade skin care products, Skin NV will maintain and optimize your results!

Check back often for updates and be sure to check out Skin NV's grand opening next month.

Cecelia Bythewood - Client Event

2009-04-06T09:25:00.000-07:00

Shoe, jewelry and accessories designer (and motivational speaker), Cecelia Bythewood will be partnering with fashion designer, Ben Chmura for the Denile Fashion Show at Czar's Imperial Theatre (1420 E. 7th Ave, Ybor) on Saturday, April 11th at 9pm.

Don't miss beautiful statement jewelry pieces from Cecelia Bythewood's new "green" line.

Lifestyle Apparel Client Penned in the White Book!

2009-04-02T09:56:00.000-07:00

White Book Agency welcomes lifestyle apparel designer, Ice It by Bebe Z into its exclusive book of clientele.

Led by lead designer, Bebe Ziegler, Ice It by Bebe Z specializes in creating intricate, crystal-embellished designs on high-quality fabrics. Creations from Ice It by Bebe Z have included corporate, non-profit, professional sports and private label design collections, as well as licensee partnerships with the National Hockey League, PepsiCo, Sobe Life Water, Collegiate Licensing Company, Discovery Channel’s popular show, LA Ink, and MGM.

Click here to learn more about Ice It by Bebe Z.

TBAF Public Service Campaign

2009-04-02T08:17:00.000-07:00

Check out an ad from Tampa Bay Advertising Federation's Public Service campaign recipient, Best Buddies Tampa.

Fantastic design work from Barry Wallace of Barry Wallace Brand Design,great copywriting from Melissa Mercatante with Outback Steakhouse,cheerful images from Carrie Wildes Photography, and fabulous hair and make-up on the Buddy Pairs from Marinella Infante.

Great job, TBAF Public Service Team!!

Why You Need More Than DIY Marketing

2009-03-30T07:10:00.000-07:00

Without a doubt, no one knows your product or service offerings better than you (the business owner). Even so, when it comes to one's own business, doing it all isn't always a good thing.

When you always opt to "do it yourself" you risk doing it all your way and only reaching people who are like you. Nothing's wrong with reaching people like you, but usually there are more people than you and your circle whom may benefit from your products, services, etc. Hiring an outside firm to promote your company or to bring an external perspective to your internal marketing team allows you to focus on other aspects of your growing business i.e. the latest product offerings, upgrades, sales goals, etc.

After awhile, doing it all yourself diminishes your business - whether it be in production, staff (whom aren't given the flexibility and autonomy to work because you are doing it all), marketing, or service to your customers. If you're able to do it all yourself, there's a possibility that your business isn't growing as fast and efficiently as it can. There's strength in numbers (sales and human capital) and the more the merrier is true (...in sales and human capital).

At White Book Agency, we always tell our clients that no one is more passionate about their business than they are, but we sure come close because we are passionate about our business in public relations, marketing, advertising and special events for our clients. Our services are geared toward making our clients look good and shine, and our passion is always extended to their business.

Give us a call or send us an e-mail and let us help you with your PR campaign, marketing strategy, advertising media plan or special event...we know you're talented, but no reason to do it all yourself! : )

Box...what box?

2009-03-18T09:57:00.000-07:00

The phrase "Thinking outside of the box" is now so passé that people insist on thinking beyond the box, aside from the box or around the box in a triangular manner. Even so, I couldn't help but to think of this phrase when I saw the BK Studio located at Universal City Walk in Orlando. Not because the idea is passé, but because it's actually kind of shaped like a box.

The BK Studio is described as "Burger King's part art gallery, part think-tank with a dash of mad scientist's experiments thrown in for good measure." Burger King has partnered with artists and designers to produce one-of-a-kind t-shirts that any customer can have in keeping with Burger King's "have it your way" style. Who would have thought one might pick up cool, unique gear from a burger joint?

In a time where everyone is thinking green and organic, it can be tough for fast food chains. We all saw Super Size Me, and we know that eating healthy can be challenging at a hamburger spot. It's necessary for companies to come up with new, creative ideas to attract customers and speak to their senses. Companies need to think beyond their traditional modes of marketing their services and creatively reach out to the masses, be willing to take risks, and perhaps come up with a creepy, crowned guy whom no one quite "gets" on the commercials but we all remember.

What is your company doing to stay ahead of the curve? What other areas are you willing to explore to promote your brand? Are you in need of a creative, blue-skying session? Give us a call!

Celebrate Women's History Month

2009-03-09T10:20:00.000-07:00

Everyday should be a day to celebrate great women, but the month of March has been officially designated as Women's History Month. A time to recognize and honor the contributions of women in our society. For some good reads, check out: Lighting The Way: Nine Women Who Changed Modern America by Karenna Gore Schiff or Unequal Sisters: A Multicultural Reader in U.S. Women's History, edited by Vicki L. Ruiz and Ellen Carol DuBois.

In Tampa Bay, there will be a Women's History Month Celebration on March 10, 2009 at the Tampa City Council Chambers from 11am-12pm. The program is title: "Women Taking the Lead to Save Our Planet" and will feature: Roberta Fernandez, President and Founder of Planet Partnership, Gayle Sierens with WFLA Channel 8, and entertainment by The Stylin' Quartet.

The event will be telecast on Verizon FiOs channel 15 and Bright House Networks channel 615, with replays beginning on March 13th and throughout April on Sundays at 5pm, Mondays at 2pm, and Fridays at 8am.

Women have always played key roles as business builders and consumers. Studies have shown that a woman's buying power exceeds 50% in various product areas, so they're a group that you'll want your marketing message to speak to...respectfully.

How does your business message reach the female consumer?

What will you and your company do to celebrate Women's History Month?

It's a Beauty Bash!

2009-02-16T10:10:00.000-08:00

Don't miss an opportunity to show yourself some love at the Queen of Hearts event on Thursday, February 19th from 6-9pm, at Paris Salon & Day Spa (3115 W. Bay to Bay Blvd., Tampa, FL 33629).

Consumers are invited to join PrettyCity.com's beauty experts for complimentary pampering services, including manicures, pedicures, facials, and massages. There will be complimentary spa fare, Glowelle samplings, heart-healthy red wine, and goodie bags filled with products and samples to help attendees beat stress, look beautiful and live a healthier lifestyle.

It's all part of PrettyCity.com’s month-long Love You campaign in partnership with The Heart Truth, aimed at encouraging women everywhere to take charge of their own heart health and to treat themselves.

Guests must be 21 or up and present valid photo ID to attend. Also, you must register for this complimentary event online at TampaBay.PrettyCity.com. Space is limited so sign up now!

Have a beautiful day and see you there!

Innovative Marketing Ideas

2009-02-10T14:25:00.000-08:00

In the last few weeks I've seen many of my friends take a beating from the economy, suffering layoffs and pay cuts. In one day I received phone calls from three individuals who had been laid off. They wanted letters of recommendation, referrals and to be plugged into any applicable network contacts. While I'm aware of all of the economic doom and gloom around me, I still encourage creating one's own economy. Even so, it helps to have a back-up plan...or a crazy idea like Jason Sadler.

Jason is the creator of I Wear Your Shirt. He's a passionate marketing professional who has decided to wear the shirts of different companies every day in 2009. You pay for the day that he wears your shirt, and he creates daily videos, photos and posts essentially promoting you, your company and/or product.

All in an effort to battle this sad economy. Right now the month of August is sold out!

What crazy ideas do you have that might just make you a little extra cash? Need some creative consulting and idea generating? Give us a call!

NV

Exclusive Runway Show at Super Bowl Party

2009-01-21T08:09:00.000-08:00

Fashion Week Tampa Bay will produce an exclusive fashion show at the Under The Veil Super Bowl party on Fri., Jan. 30th and Sat., Jan. 31st, at the Museum of Science and Industry (MOSI).

Talented designers have been selected to participate in this event, including: Adjani Couture, Chmura, Fashions by Azucar, J Cagua Swimwear and Remarquable Designs by Essence.

Check out: Under The Veil to learn more about this Super Bowl party event, or visit: Tampa Bay Super Bowl to learn more about Super Bowl 43 and other related activities next week.

Client News: Tampa Bay Technology Firm Hits First Million

2009-01-16T11:35:00.000-08:00

White Book Agency client, Inspyre, an IT service provider based in Tampa, Florida, announces its annual revenue earnings of $1,005,000 for 2008. This is the first time the local firm has exceeded $1 million in sales, making it one of the few recession-proof businesses in the area.

Inspyre serves over 1,600 organizations worldwide, specializing in hosting services, content management systems (CMS), network services ranging from administration to collocation, and creative work that includes web and graphic design. With less than 20 employees, Inspyre has successfully grown its business the past seven years and survived the dismal 2008 economy by claiming its first $1 million in sales.

“We expected to do well if everything occurred perfectly this year. While things weren’t perfect, we did better than expected,” said Jose Gomez, chief executive officer for Inspyre.

The IT firm’s year is off to a great start with a 300% increase in lead generation, so it’s likely that Inspyre will garner similar profitable results for a second year in a row. In 2009, Inspyre will launch several new products including: CMS reseller software, an inexpensive web hosting product which will compete with GoDaddy and Blue Host, and an exclusive online fundraising technology for non-profit organizations.

Steppin' Into Style for '09

2009-01-12T18:37:00.000-08:00

Our client, Cecelia Bythewood will be having another fabulous shoe party on Friday, January 16th at 3pm.

It's an exclusive shoe shopping experience that you won't want to miss! You're invited to come and check out the latest custom shoes, handbags and jewelry.

Interested Shoe Lovers, e-mail: info@whitebookagency.com for your invitation and directions to the most stylish party this year! ; )

Positive Feedback for a White Book Agency Event!

2009-01-07T16:51:00.000-08:00

In September 2008, White Book Agency launched the inaugural Fashion Week Tampa Bay event. The "week" showcased 12 talented designers, plus four student designers in an exclusive International Academy of Design and Technology Student Showcase.

One of the featured designers was local talent, Bebe Ziegler, the President and CEO of Ice It by Bebe Z. She was recently interviewed by Tampa Bay Skirt! Magazine and here's what she had to say about her Fashion Week experience:

“Fashion Week was amazing...it was all so new and took my breath way,” she says. “And it took our business to the next level – overnight!”

Check out the full article by visiting: Tampa Bay Skirt! - Bebe Ziegler.

Happy New Year!

2009-01-02T14:05:00.000-08:00

Hope you had an enjoyable holiday season and that your New Year is off to a great start!

This month White Book Agency will be coordinating The Glow Project movie screening at Dolce Vita in Channelside, and event planning with Fashion Week Tampa Bay for the Under The Veil Super Bowl Party. More details to come soon!

While the doom and gloom talk of the 2008 economy has many scaling back on their PR and marketing efforts, don't let the things of the past determine your future. It's time to create your own economy and think of strategic ways to help your business stand out and continue to grow!

We hope this New Year is filled with new and wonderful opportunities for you and your business!

Growing Your Business in 2009

2008-12-11T08:44:00.000-08:00

How is your online social marketing presence? Check out a presentation from Adam Gartenberg, a Team Lead with IBM Data Management, who briefly explains social marketing and how it can help you grow your business.

Using Social Marketing to Grow Your Business in 2009

View SlideShare presentation or Upload your own. (tags: social marketing)

Have you thought about your PR, marketing and advertising efforts for 2009? Want to include some social marketing? Let White Book help you put together a plan to get your company noticed next year, or keep your company in the spotlight!

Working together...

2008-12-09T19:43:00.000-08:00

Check out the "story" link on this website: Joy To Everyone

It's a great example of bringing together the talents of individuals, and helping to promote various skill sets...and ultimately a beautiful way to share a wonderful message.

How are you collaborating with others to grow their business...and yours?

World AIDS Day

2008-12-01T07:25:00.001-08:00

Today, December 1st, is World AIDS Day - the day that people come together to bring awareness to the global AIDS epidemic. There are a number of events and activities scheduled this week to help raise necessary funds and attempt to battle the AIDS epidemic.

Visit the World AIDS Campaign site to learn more about this year's campaign theme: Leadership, and to take the pledge!

May You Be Blessed

2008-11-26T14:30:00.000-08:00

Just wanted to wish you all a beautiful Thanksgiving holiday, and share two videos that remind us what the holiday season is all about.

Praise. Giving. Faith. Hope. Love.

May you all be blessed.

Shoe Designer Fall Trunk Show

2008-11-12T18:59:00.000-08:00

Our client partner, Cecelia (Cece) Bythewood of Shoe Chic Boutique will host her 2008 Fall Trunk Show this Friday, November 14th from 6-9pm at 7409 Savannah Lane, Tampa, FL 33637.

As a White Book visitor, you and a guest are invited to take a sneak peek of Cece's latest shoe creations, along with custom jewelry, handbags and imported accessories. You'll have an opportunity to shop for unique holiday gifts while enjoying wine, coffee and hor d'oeuvres.

For additional information and to RSVP, please call 813.352.5050.

Happy Shopping!

Feeling Blessed

2008-11-05T09:00:00.000-08:00

Today is a great day! Glad the election process is over, but it sure was a good one this year, wasn't it? We have Barack Obama, the first Biracial and/or African-American/Black President of the United States. We had Hillary Clinton and Sarah Palin, two strong female candidates running for office in powerful leadership positions. Plus, Senator McCain – a war veteran and a great example of the whole “generations in the workplace” topic, working toward the highest level of employment in his 70s. He has certainly lived through decades of change.

It's such an amazing time to be alive and to be able to witness the change in our country, how far we've come through the years and how much we've grown.

Progress is good. Change is good. Hope is good. Feeling blessed.

Congratulations, President Obama!

NTAL Artist of the Month

2008-11-03T08:00:00.000-08:00

Our client partner, Dee Youmans-Miller is the North Tampa Arts League (NTAL) Artist of the Month. You can check out Dee's work at the 3rd Annual New Tampa Arts Festival on November 15 and 16, 2008. The Festival will be held at Grace Episcopal Church (15102 Amberly Drive in Tampa Palms), and will include concessions and live music.

To learn more about Dee's beautiful artworks, visit her online at: www.deeyoumans.com.

Public Service Campaign

2008-10-23T21:56:00.000-07:00

I have the pleasure of chairing the Public Service Committee for the Tampa Bay Advertising Federation (TBAF) this year (2008-2009). I worked on last year's campaign which was done for the Hillsborough County Internet Safety Initiative and this year's winner is the Best Buddies of Tampa. You can read more about the Public Service Campaign in the TBAF News online.

The really cool thing about this year's process is that we've listed all non-profit public service applicants online so that other advertising, marketing and public relations firms in the Tampa Bay area can reach out to these organizations directly and offer them a pro-bono advertising campaign.

Get involved! If you’d like to join the TBAF Public Service Committee and work on the Best Buddies of Tampa advertising campaign, please e-mail: publicservice@tbaf.org.

CALL FOR COMMITTEE MEMBERS:
This will be a highly visible campaign and a pilot program that will ultimately roll out to other counties within the state. Due to the scope of this program we are looking for additional assistance in the following areas:

Creative
Signage
Specialty Advertising
Copywriting
Public Relations
Marketing
Billboard
Video production
Advertising
Radio/TV
Direct Mail
Website

Fashion Week Tampa Bay

2008-10-07T20:20:00.000-07:00

White Book Agency participated in the creation, publicity and event planning/management of the first annual Fashion Week Tampa Bay held on Sept. 24-27, 2008.

We hope you'll take a look and enjoy some footage from the event!

And check out links to some additional coverage:
Better Beauty/10Connects.com (Tampa Bay's 10)
St. Petersburg Times
Tampa Bay Business Journal
tbt* - Tampa Bay Times
MetroMix Tampa Bay
Tampa Bay's Media Talk
Girls Getaway Guide
Creative Loafing

About White Book Agency

2008-08-25T16:00:00.000-07:00

White Book Agency is a boutique firm specializing in Public Relations, Advertising and Marketing.

At White Book, we are: Idea Implementers. Catalysts for Positive and Creative Change. Thought Initiators. We'll take your business book of dreams and shape a new reality.

Services include:

Branding
Concept Development
Consulting
Copy, Writing & Editorial Services
Diversity Communications
Event Planning & Management
Media Relations
Press Releases
Project Management
Publicity
Research

White Book Agency always aims to provide the highest service standards and exceed our clients' expectations. We do this by listening to your business/organization's goals and objectives, and then we execute a strategic communications plan. We will generate ideas to solve challenges and overcome obstacles, and creatively anticipate the next best move for your company.

Bring us your clean pages and let us innovatively develop your business story or masterpiece. Or we can take your notes, scribbles and doodles, and transform them into a bestseller or work of art. Either way, we'll share in the mystery of your company's PR, marketing and advertising success...with the top secrets housed in our little ~~Black~~ White Book.

Join our little White Book, and experience a new level of exclusivity and service...

Welcome to the White Book Agency!

2008-08-19T07:25:00.001-07:00